In the context of the liability of foreignness, which of the following companies is more likely to succeed?
A) Peacock Talkies, which enters a foreign market with a different cultural base
B) Brittall Inc., which enters a foreign market that is geographically located at a vast distance
C) Dearie Hubs, which enters a foreign market that is similar to its home market
D) Coallad Corp., which enters a foreign market by increasing the number of adaptations that it must make

Question

Quizplus · Accepted Answer

Dearie Hubs is more likely to succeed because entering a foreign market that is similar to its home market reduces the liability of foreignness by minimizing cultural, economic, and regulatory differences.

In the Context of the Liability of Foreignness, Which of the Following