In the process of designing a business model to sell profitably to the poor, FoodLoaf, a food processing company, aims to launch low-priced meals. The product is designed as per the purchasing power of the poor. It is evident that FoodLoaf aims to avoid _____ related to base-of-the pyramid markets.

Question

Quizplus · Accepted Answer

The affordability trap refers to the challenge of making products affordable to lower-income consumers while still maintaining profitability. By designing low-priced meals according to the purchasing power of the poor, FoodLoaf aims to avoid this trap, ensuring their products are accessible to base-of-the-pyramid markets.

In the Process of Designing a Business Model to Sell