In the process of designing a business model to sell profitably to the poor, Zencorp, an electronic gadget manufacturer, aims to launch affordable cell phones for the poor. The company, for the time being, plans to have a narrow focus on profitably selling to the poor instead of serving other social goals. It is evident that Zencorp aims to avoid _____ related to base-of-the pyramid markets.

Question

Quizplus · Accepted Answer

Zencorp's focus on profitably selling to the poor, while deliberately choosing not to serve other social goals, indicates an effort to avoid the multiple objective trap. This trap occurs when a company tries to achieve too many goals at once, potentially diluting its efforts and resources, and impacting its primary objective of profitability.

In the Process of Designing a Business Model to Sell