In the process of designing a business model to sell profitably to the poor, V Motors, an automobile manufacturer, aims to launch cheaper versions of its motorcycles. The company pays very little attention to the cost-quality trade-off that may not be acceptable to the poor. It is evident that V Motors may fall in _____ related to base-of-the pyramid markets.
A) the unmet needs trap
B) to cost of capital trap
C) affordability trap
D) adaptability trap
Correct Answer:
Verified
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