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Citron Corp

Question 13

Multiple Choice

Citron Corp., a German car manufacturer, wants to start its operations in Southeast Asia. By engaging in international business, Citron can:


A) gain minerals or other natural resources that cannot be found in the home country.
B) reduce its fixed costs, such as research and development costs.
C) effectively follow a single marketing strategy for all its products globally.
D) be free from business regulations in overseas markets.

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