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Neon Inc Wants to Engage in International Business to Increase Its

Question 37

Multiple Choice

Neon Inc. wants to engage in international business to increase its sales. Travis, a manager at Neon, feels that licensing is the best way through which the company can enter a foreign market. However, Isaac, another manager at the company, is skeptical of licensing. Which of the following statements supports Isaac's skepticism?


A) Licensing often increases the risks of not knowing the local market.
B) Licensing transfers the ownership of the child company to the parent company.
C) Licensing can result in lost opportunities for parent companies.
D) Licensing can prevent companies from receiving royalties.

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