Evans and Hills, a beverages manufacturing company, has developed a new line of specialty teas and is seeking regular input from the test marketing process. To facilitate this process, the firm uses BuyerScan, a software that generates store-by-store, week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts. Which of the following approaches does this scenario illustrate?
A) inventory tracking
B) simulated test markets
C) direct commercialization
D) standard test markets
E) controlled test markets

Question

Quizplus · Accepted Answer

Controlled test markets involve using specific stores to test the product and gather data on sales and marketing impact, which aligns with the use of BuyerScan for detailed sales reports.

Evans and Hills, a Beverages Manufacturing Company, Has Developed a New