At Fantastic Flavours, a large regional chain of candy stores, employees from marketing, design, production, and finance departments work in cross-functional groups to save time and money in the new product development process. From this description, it can be inferred that Fantastic Flavours uses a(n) _ approach.
A) simulated test market
B) controlled test market
C) sequential new product development
D) team-based new product development
E) intradepartmental new product development

Question

Quizplus · Accepted Answer

Fantastic Flavours uses a team-based new product development approach, as employees from various departments work together in cross-functional groups.

At Fantastic Flavours, a Large Regional Chain of Candy Stores