Harley-Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity. Harley-Davidson doesn't just sell motorcycles. It sells self-expression, lifestyles, aspirations, and dreams. This illustrates .
A) core customer values
B) an augmented product
C) complex bundling
D) an actual product
E) simple bundling

Question

Quizplus · Accepted Answer

The description highlights the core customer values associated with Harley-Davidson, such as freedom, independence, and self-expression, which are central to the brand's appeal beyond just the physical product.

Harley-Davidson Disciples Share a Common, Deeply Held Attraction to the Brand