Which of the following is an example of licensing?
A) DMX, an electronics manufacturer, acquires Z-Elex, a start-up firm, and sells all Z-Elex's products under the DMX brand name.
B) Berry, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee.
C) ZetaBike, a bicycle manufacturer, teams up with VitaWater, a sports drink producer, to introduce ZetaVita, an energy drink.
D) Mason's, a retail chain, sells a number of different products from different manufacturers under the brand name Mason's.
E) XLC, a sporting goods firm, sponsors a number of top athletes in various sports and also hosts the XLC Sporting Achievement Awards.

Question

Quizplus · Accepted Answer

Licensing involves paying a fee to use another company's brand, trademark, or intellectual property. In option B, Berry pays a fee to use a well-known cartoon character to promote its products, which is an example of licensing.

Which of the Following Is an Example of Licensing