Which of the following is a desirable quality for a brand name?
A) The name should be a common word rather than a distinctive one.
B) The name should translate easily into foreign languages.
C) The name should not be extendable.
D) The name should be unique and difficult to pronounce to ensure legal protection.
E) The name should not suggest anything about the product quality.

Question

Quizplus · Accepted Answer

A desirable brand name should translate easily into foreign languages to ensure it can be effectively marketed and recognized in different regions and cultures.

Which of the Following Is a Desirable Quality for a Brand