Lilly's, a furniture retailer, sells low-end furniture and accent pieces that are targeted toward lower-income consumer groups. Lilly's most likely segments the consumer market based on variables.
A) demographic
B) psychographic
C) behavioural
D) geographic
E) universal

Question

Quizplus · Accepted Answer

Lilly's targets lower-income consumer groups, which is a demographic variable related to income level.

Lilly's, a Furniture Retailer, Sells Low-End Furniture and Accent Pieces