Pediacertain Pet Supplies, a pet-food company, divides the pet market according to the pet owners' gender, occupation, income, and family life cycle. In this case, which of the following variables has the company used for market segmentation?
A) benefit
B) geographic
C) demographic
D) psychographic
E) occasion

Question

Quizplus · Accepted Answer

The company has used demographic variables for market segmentation, as it divides the market based on gender, occupation, income, and family life cycle, which are all demographic factors.

Pediacertain Pet Supplies, a Pet-Food Company, Divides the Pet Market