Many marketers now embrace a strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing.
A) social marketing
B) total market
C) viral marketing
D) cultural marketing
E) cause marketing

Question

Quizplus · Accepted Answer

The total market strategy involves integrating ethnic and cross-cultural perspectives into mainstream marketing to appeal to a diverse audience.

Many Marketers Now Embrace a Strategy, Integrating Ethnic and Cross-Cultural