Question 1

refers to the unique psychological characteristics that distinguish a person or group.

Accepted Answer

Personality refers to the unique psychological characteristics that distinguish a person or group.

Question 2

Which of the following is a personal factor that influences a consumer's buying behaviour?

Accepted Answer

Life-cycle stage is a personal factor as it relates to the individual's age and stage in life, affecting their buying behavior.

Question 3

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of _ in the marketing process.

Accepted Answer

The decision to purchase a BMW to impress others highlights the role of motive in the marketing process, as it reflects the underlying reason or drive behind the consumer's purchase decision.

Question 4

involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.

Accepted Answer

Word-of-Mouth marketing involves using opinion leaders or brand ambassadors to promote products through personal recommendations and influence.

Question 5

Which of the following is a social factor that influences consumer buying behaviour?

Accepted Answer

Family is a social factor that influences consumer buying behavior, as it involves interactions and relationships with other people.

Question 6

Which of the following is a psychographic characteristic of a consumer?

Accepted Answer

Lifestyle is a psychographic characteristic as it relates to the attitudes, interests, and opinions of consumers, which are psychological attributes.

Question 7

What is the most important consumer buying organization in society?

Accepted Answer

The family is considered the most important consumer buying organization in society because it significantly influences an individual's purchasing decisions and consumption patterns.

Question 8

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by _.

Accepted Answer

Marketers typically begin word-of-mouth marketing by generating person-to-person brand conversations to encourage organic sharing and recommendations among consumers.

Question 9

An important social media development that has been adapted by market savvy companies like Disney, Walmart, and McDonalds focuses on this power group as Brand Ambassadors _ .

Accepted Answer

Moms are often targeted as brand ambassadors because they are influential in household purchasing decisions and have strong networks, both online and offline, making them effective in promoting products and brands.

Question 10

A(n) reflects the general esteem given to the different roles of a person by society.

Accepted Answer

Status refers to the general esteem given to the different roles of a person by society.

Question 11

Subcultures include .

Accepted Answer

Subcultures can be based on geographic regions, nationalities, religions, and racial groups, as they all represent distinct cultural identities within a larger culture.

Question 12

A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' .

Accepted Answer

The marketing firm is focusing on economic factors such as spending, income, savings, and interest rates, which are all components of consumers' economic situations.

Question 13

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?

Accepted Answer

Brand personality refers to a set of human traits or characteristics associated with a brand, making it relatable to consumers.

Question 14

According to Sigmund Freud's theory, a person's buying decisions are .

Accepted Answer

According to Sigmund Freud's theory, a person's buying decisions are affected by subconscious, hidden motivations.

Question 15

According to Maslow's hierarchy of needs, which of the following is most likely an esteem need?

Accepted Answer

Esteem needs in Maslow's hierarchy include the desire for respect, recognition, and status.

Question 16

Many marketers now embrace a strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing.

Accepted Answer

The total market strategy involves integrating ethnic and cross-cultural perspectives into mainstream marketing to appeal to a diverse audience.

Question 17

Which of the following is most likely a true statement about social class?

Accepted Answer

Social classes often exhibit distinct preferences in products, including clothing, reflecting their values and lifestyle.

Question 18

A child in Canada is exposed to many values including freedom, the beauty of our natural landscape, our belief in respect, equality, and fair treatment; family life; and being Canadian. These are symbolic of Canadian .

Accepted Answer

These values are representative of Canadian culture, which encompasses the shared beliefs, values, and practices that characterize the nation.

Question 19

A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a _.

Accepted Answer

The band serves as a reference group for the fans, influencing their purchasing decisions and behaviors.

Question 20

Which of the following needs in Maslow's hierarchy is generally satisfied last?

Accepted Answer

Self-actualization is the highest level in Maslow's hierarchy of needs and is generally satisfied last after all other basic and psychological needs are met.

Quiz 5: Understanding Consumer and Business Buyer Behaviour