Question 1

In advertising, puffery refers to .

Accepted Answer

Puffery in advertising refers to the use of innocent exaggeration or hyperbole to promote a product or service, without the intention of misleading consumers.

Question 2

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called .

Accepted Answer

Planned obsolescence is the practice of intentionally manufacturing products with materials or components that will break, wear, rust, or rot sooner than they should. This is done in order to force consumers to buy new products more often.

Question 3

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising _.

Accepted Answer

Advertising adds value by giving consumers product information.

Question 4

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as _ _.

Accepted Answer

High-pressure selling refers to aggressive sales techniques used to persuade customers to make a purchase, often involving smooth, rehearsed pitches.

Question 5

A common criticism of the marketing system is that intermediaries .

Accepted Answer

Intermediaries are often criticized for marking up prices excessively, beyond the value of the services they provide, which can lead to higher costs for consumers.

Question 6

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario?

Accepted Answer

Trendy Teens could be criticized for perceived obsolescence, as they frequently introduce new styles and promote them as "must-have," encouraging consumers to feel that their current clothing is outdated.

Question 7

Describe the concept of sustainable marketing. How is it different from the marketing concept, the societal marketing concept, and the strategic planning concept?

Accepted Answer

The answer of Describe the concept of sustainable marketing. How...

Question 8

The concept specifically focuses on the future welfare of customers, but not on future company needs.

Accepted Answer

Societal marketing focuses on the future welfare of customers by considering their needs and the long-term impact on society, rather than prioritizing the company's immediate needs.

Question 9

The concept focuses on the future welfare of consumers and future company needs.

Accepted Answer

Sustainable marketing focuses on meeting the needs of consumers and businesses while also considering the long-term impact on society and the environment, ensuring future welfare and needs are addressed.

Question 10

A company should avoid high-pressure selling if it wants to .

Accepted Answer

High-pressure selling can damage trust and lead to negative customer experiences, which can harm long-term relationships with valued customers.

Question 11

The concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.

Accepted Answer

The concept described is marketing, which involves engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition to meet the company's short-term sales, growth, and profit needs.

Question 12

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.

Accepted Answer

The answer of While the societal marketing concept considers the...

Question 13

The was a Canadian Act of Parliament, implemented in 1910, passed in 1923 by the government lead by MacKenzie King, which regulated certain corporate business practices that were anti-competitive. It prohibited monopolies, misleading advertising, bid-rigging, price fixing, and other means of limiting competition.

Accepted Answer

The Combines Investigation Act was a Canadian law enacted to regulate anti-competitive practices such as monopolies and price fixing.

Question 14

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of .

Accepted Answer

Excessive markup is when a product is sold for a price that is significantly higher than its manufacturing cost. In this case, the toothbrush costs 10 cents to manufacture but is sold for $3.00, which is an excessive markup.

Question 15

Unilever is working with millions of customers worldwide to improve the social and environmental impact of its products. "Small actions. Big difference." This is an example of marketing, which meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Accepted Answer

This is an example of sustainable marketing, which focuses on meeting current needs while ensuring future generations can also meet their needs.

Question 16

High-pressure selling may work in situations that involve .

Accepted Answer

High-pressure selling is more likely to be effective in one-time sales situations where the seller does not expect to have an ongoing relationship with the customer, as it can damage long-term relationships and customer trust.

Question 17

Truly sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions.

Accepted Answer

Sustainable marketing involves collaboration among all stakeholders to promote practices that are beneficial for society and the environment, ensuring long-term positive impacts.

Question 18

A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is .

Accepted Answer

The critics are concerned about the health dangers of fast food, which implies they believe the industry is selling harmful products.

Question 19

The concept specifically focuses on future company needs, but not the future welfare of customers.

Accepted Answer

Strategic planning focuses on aligning a company's future goals and resources to meet its business objectives, often prioritizing company needs over customer welfare.

Question 20

includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Accepted Answer

Deceptive promotion involves misleading consumers about a product's features or availability, such as advertising a bargain that is not actually available.

Quiz 16: Sustainable Marketing: Social Responsibility and Ethics