Truly sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions.
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Q2: While the societal marketing concept considers the
Q13: The was a Canadian Act of Parliament,
Q14: A toothbrush that costs ten cents to
Q15: Unilever is working with millions of customers
Q16: High-pressure selling may work in situations that
Q18: A class-action lawsuit was brought against a
Q19: The concept specifically focuses on future company
Q20: includes practices such as misrepresenting the product's
Q21: Critics who assert that the marketing system
Q22: Marketing's purpose is to promote consumption, and
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