Question 1

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be .

Accepted Answer

Critics concerned about materialism often worry that marketing encourages unsustainable overconsumption, leading people to buy more than they need, which can have negative environmental and social impacts.

Question 2

Marketing's purpose is to promote consumption, and the inevitable outcome of successful marketing is sustainable consumption.

Accepted Answer

Successful marketing aims to increase consumption, but it does not inherently ensure that the consumption is sustainable. Sustainable consumption involves using resources in a way that meets present needs without compromising future generations, which requires additional strategies beyond just marketing.

Question 3

A University is organizing a sustainability conference and is using a portion of the fees to purchase carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. This is an example of the institution paying some of the costs.

Accepted Answer

This is an example of social costs, as the university is addressing the environmental impact of the conference by investing in carbon offsets to reduce carbon emissions.

Question 4

Which of the following is not a social criticism of marketing?

Accepted Answer

Branding itself is not inherently a social criticism of marketing; it is a standard business practice used to differentiate products and create customer loyalty.

Question 5

Marketers respond that most businesses try to price fairly to consumers because they want to build customer relationships and repeat business.

Accepted Answer

Many businesses aim to price fairly to foster trust and loyalty, encouraging repeat business and long-term customer relationships.

Question 6

When a company expands by developing its own products rather than acquiring a competitor, the company is likely to be accused of reducing competition.

Accepted Answer

When a company expands by developing its own products, it is not seen as reducing competition, rather it is seen as promoting innovation and increasing consumer choice. The accusation of reducing competition arises when a company acquires a competitor and eliminates the competition, thus reducing consumer choice and potentially increasing prices.

Question 7

The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves .

Accepted Answer

Poor areas with fewer supermarkets are often referred to as "food deserts," where residents have limited access to affordable and nutritious food.

Question 8

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national chain stores refuse to establish stores. This is known as the discriminatory practice of _.

Accepted Answer

Redlining is a discriminatory practice where services are denied to residents of certain areas based on racial or ethnic composition, often affecting the urban poor by limiting their access to larger, more affordable stores.

Question 9

Critics charge that large marketing companies can use patents and heavy promotion spending to drive out competitors.

Accepted Answer

Large marketing companies can leverage their financial resources to secure patents and invest heavily in advertising, creating barriers for smaller competitors who may lack the resources to compete on the same level.

Question 10

Many low-income consumers find themselves in food deserts, which are plentiful in fruits and vegetables, fresh fish, and chicken but lack products like frozen pizzas, Cheetos, Moon Pies, and Cokes.

Accepted Answer

Food deserts are areas that lack access to fresh and healthy food options, which makes it difficult for low-income consumers to maintain a healthy diet. They typically have limited options for fruits, vegetables, and other nutritious items, but may still have a variety of processed and packaged foods available, including frozen pizzas, Cheetos, Moon Pies, and Cokes.

Question 11

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.

Accepted Answer

The answer of Though marketers may make long-term gains with...

Question 12

It's easy to differentiate predatory practices from effective competitive strategy and tactics.

Accepted Answer

Differentiating predatory practices from effective competitive strategies can be complex, as both can involve aggressive tactics, but the former is often unethical or illegal, while the latter is legitimate and within legal boundaries.

Question 13

Deceptive practices lead consumers to believe that they will get more value than they actually do. They fall into three groups: promotion, pricing and delivery.

Accepted Answer

The answer of Deceptive practices lead consumers to believe that...

Question 14

People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest. This is counter to the claim that the marketing system creates .

Accepted Answer

The statement suggests that people do not complain about ads in these contexts because they are interested in the products and services, which counters the claim that marketing creates cultural pollution, as cultural pollution implies unwanted or intrusive advertising.

Question 15

Patagonia's "conscience consumption," (don't buy what you don't need) and L.L. Bean's "When" (encouraging customers to buy and hang onto products that last rather than always buying new ones) are two examples of addressing _.

Accepted Answer

The answer of Patagonia's "conscience consumption," (don't buy what you...

Question 16

includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Accepted Answer

Deceptive promotion involves misleading practices such as misrepresenting a product's features or performance or enticing customers with offers that are not available, which aligns with the description provided.

Question 17

An increase in private goods, such as cars, typically leads to an increased need for public services, such as parking spaces.

Accepted Answer

As more people acquire cars, the demand for parking spaces increases, which requires public services to provide and maintain those spaces.

Question 18

Critics claim that companies in the industry are more likely to introduce planned streams of new products that make older models obsolete.

Accepted Answer

Consumer electronics companies frequently release new models with updated features, making older models quickly obsolete.

Question 19

Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?

Accepted Answer

The high failure rate of new products suggests that marketers cannot simply create consumer needs or control demand, as many products do not succeed despite marketing efforts.

Question 20

The European Commission recently accused Google of abusing its Web-search dominance, harming both competitors and consumers in European Union markets. The Commission also began investigating antitrust issues related to Google's Android mobile operating system. This is an example of _ .

Accepted Answer

The situation described involves Google allegedly using its dominant position in the market to harm competitors and consumers, which is characteristic of predatory competition.

Quiz 16: Sustainable Marketing: Social Responsibility and Ethics