Patagonia's "Conscience Consumption," (Don't Buy What You Don't Need) and L.L

Patagonia's "conscience consumption," (don't buy what you don't need) and L.L. Bean's "When" (encouraging customers to buy and hang onto products that last rather than always buying new ones) are two examples of addressing _.

A) high promotion costs.
B) deceptive practices.
C) cultural pollution.
D) the balance between private goods and social goods.
E) false wants and too much materialism.