Question 1

A consumer's behaviour is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors.

Accepted Answer

The answer of A consumer's behaviour is influenced by social...

Question 2

Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy?
A) physiological
B) social
C) self-actualization
D) esteem
E) safety

Accepted Answer

The answer of Hallmark's classic "When you care enough to...

Question 3

Which of the following is the first stage of the buyer decision process?
A) postpurchase behaviour
B) information search
C) need recognition
D) purchase decision
E) evaluation of alternatives

Accepted Answer

The first stage of the buyer decision process is need recognition, where the consumer identifies a need or problem that requires a purchase.

Question 4

Harper Farms raises chickens. For years, it has used wooden coops for hauling its poultry to market. When the owner, Jane Harper, went to reuse some of her coops, she noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced. Which stage of the business buying decision process was Harper in when she decided to replace her old coops?
A) product specification
B) performance review
C) product value analysis
D) general need description
E) problem recognition

Accepted Answer

Jane Harper recognized a problem with the current coops, which is the first stage in the business buying decision process known as problem recognition.

Question 5

means that consumers are likely to remember good points made about a brand they favour and forget the good points made about competing brands.
A) Selective distortion
B) Selective attention
C) Selective retention
D) Subliminal perception
E) Restraint bias

Accepted Answer

Selective retention refers to the tendency of consumers to remember positive information about a brand they favor and forget positive information about competing brands.

Question 6

Explain the cultural factors that influence consumer behaviour, then distinguish the social class influences in the
United States when compared to Canada.

Accepted Answer

The answer of Explain the cultural factors that influence consumer...

Question 7

It's advisable for a company to fit its products into existing attitude patterns rather than attempt to change them.

Accepted Answer

It is easier and less costly for a company to understand existing attitudes and fit their products into them, rather than attempting to change those attitudes which may require significant resources and effort.

Question 8

Social class in Canada is not as well-defined as that of our neighbours to the south (United States) and most
Canadians like to define themselves as middle-class.

Accepted Answer

Social class in Canada is generally perceived as less rigid and more fluid compared to the United States, with many Canadians identifying as middle-class due to cultural and economic factors.

Question 9

Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this case, Becca is most likely in the stage of the buyer decision process.
A) need recognition
B) product evaluation
C) evaluation of alternatives
D) purchase decision
E) information search

Accepted Answer

Becca is actively gathering information about where to buy a coat and what style to choose, which indicates she is in the information search stage of the buyer decision process.

Question 10

A belief is a descriptive thought that a person holds about something. Beliefs may be based on real knowledge, opinion, or faith and may or may not carry an emotional charge.

Accepted Answer

Beliefs are indeed descriptive thoughts that individuals hold, which can be based on knowledge, opinions, or faith, and they may or may not be associated with emotions.

Question 11

Describe the buying behaviour, characteristics, and media habits of different subcultures in Canada.

Accepted Answer

The answer of Describe the buying behaviour, characteristics, and media...

Question 12

The McDonald's corporate brand name and golden arches can be classified as _ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.
A) needs
B) cues
C) motives
D) drives
E) attitudes

Accepted Answer

Cues are external stimuli that can influence consumer behavior, such as the McDonald's brand name and golden arches, which can attract attention and influence dining decisions.

Question 13

Subcultures are groups of people with shared value systems based on common life experiences and situations.

Accepted Answer

This is a correct definition of subcultures.

Question 14

A role consists of the activities people are expected to perform according to the people around them.

Accepted Answer

A role is a set of expected behaviors, actions, and responsibilities assigned to an individual or group based on their position or status within a social system. It is determined by the expectations of the people around them, such as family, friends, or colleagues.

Question 15

Explain the concepts of word-of-mouth influence, opinion leaders, and buzz marketing.

Accepted Answer

The answer of Explain the concepts of word-of-mouth influence, opinion...

Question 16

A(n) becomes a motive when it is directed toward a particular stimulus object.
A) response
B) attitude
C) drive
D) belief
E) cue

Accepted Answer

A drive becomes a motive when it is directed toward a specific stimulus object, as it represents an internal state that prompts action towards satisfying a need.

Question 17

is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
A) Perception
B) Learning
C) Motivation
D) Retention
E) Selective perception

Accepted Answer

Perception is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Question 18

A(n) describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.
A) cue
B) role
C) attitude
D) drive
E) motive

Accepted Answer

An attitude is a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.

Question 19

Reference group influence on consumer buying behaviour does not vary across products and brands.

Accepted Answer

Reference group influence on consumer buying behavior can vary significantly across different products and brands, as some products may be more susceptible to social influence than others.

Question 20

According to Maslow's theory, safety and social needs must be fulfilled after self-actualization needs.

Accepted Answer

The answer of According to Maslow's theory, safety and social...

Quiz 5: Understanding Consumer and Business Buyer Behaviour

A consumer's behaviour is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors.

Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy?

Which of the following is the first stage of the buyer decision process?

means that consumers are likely to remember good points made about a brand they favour and forget the good points made about competing brands.

Explain the cultural factors that influence consumer behaviour, then distinguish the social class influences in the United States when compared to Canada.

It's advisable for a company to fit its products into existing attitude patterns rather than attempt to change them.

Social class in Canada is not as well-defined as that of our neighbours to the south (United States) and most Canadians like to define themselves as middle-class.

A belief is a descriptive thought that a person holds about something. Beliefs may be based on real knowledge, opinion, or faith and may or may not carry an emotional charge.

Describe the buying behaviour, characteristics, and media habits of different subcultures in Canada.

The McDonald's corporate brand name and golden arches can be classified as _ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.

Subcultures are groups of people with shared value systems based on common life experiences and situations.

A role consists of the activities people are expected to perform according to the people around them.

Explain the concepts of word-of-mouth influence, opinion leaders, and buzz marketing.

A(n) becomes a motive when it is directed toward a particular stimulus object.

is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

A(n) describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.

Reference group influence on consumer buying behaviour does not vary across products and brands.

According to Maslow's theory, safety and social needs must be fulfilled after self-actualization needs.