involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.
A) Traditional marketing
B) Word-of-Mouth marketing
C) Direct marketing
D) Social marketing
E) Values marketing

Question

Quizplus · Accepted Answer

Word-of-Mouth marketing involves using opinion leaders or brand ambassadors to promote products through personal recommendations and influence.

Involves Enlisting or Even Creating Opinion Leaders to Serve as Brand