The McDonald's corporate brand name and golden arches can be classified as _ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.
A) needs
B) cues
C) motives
D) drives
E) attitudes

Question

Quizplus · Accepted Answer

Cues are external stimuli that can influence consumer behavior, such as the McDonald's brand name and golden arches, which can attract attention and influence dining decisions.

The McDonald's Corporate Brand Name and Golden Arches Can Be