Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this case, Becca is most likely in the stage of the buyer decision process.
A) need recognition
B) product evaluation
C) evaluation of alternatives
D) purchase decision
E) information search
Correct Answer:
Verified
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