Simone bought two bottles of wine from two vineyards in Bordeaux. When asked for an opinion on the quality of the wines, she later mentioned that the Pontet Canet tasted like alcoholic grape juice, but the Chateau Margaux had a crisp taste that she really enjoyed. Which of the following stages of the buyer decision process do Simone's remarks reflect?
A) purchase decision
B) postpurchase behaviour
C) situational analysis
D) information search
E) evaluation of alternatives

Question

Quizplus · Accepted Answer

Simone's remarks reflect her evaluation and feelings about the wines after she has already purchased and tasted them, which is indicative of the postpurchase behavior stage.

Simone Bought Two Bottles of Wine from Two Vineyards in Bordeaux