Devon is in the market for a new car. She is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price. Devon is in the stage of the buyer decision process.
A) information search
B) purchase decision
C) postpurchase behaviour
D) evaluation of alternatives
E) need recognition

Question

Quizplus · Accepted Answer

Devon is comparing two specific car models, which indicates she is evaluating alternatives before making a purchase decision.

Devon Is in the Market for a New Car