When Goodyear sells replacement tires to final consumers, its potential market includes millions of car owners around the world. But its fate in business markets depends on getting orders from only a handful of large automakers. This represents the difference in between business and consumer markets.
A) market structure
B) types of decisions
C) nature of the buying unit
D) the decision process
E) derived demand

Question

Quizplus · Accepted Answer

Business markets often have a more concentrated market structure, with fewer but larger buyers, such as automakers, compared to the more dispersed and numerous consumers in consumer markets.

When Goodyear Sells Replacement Tires to Final Consumers, Its Potential