The text makes reference to the relationship between IBM and Six Flags Entertainment Corporation. More than just providing a product or service, IBM is an example of .
A) supplier development
B) systems selling
C) modified rebuy
D) straight rebuy
E) new task buying

Question

Quizplus · Accepted Answer

Systems selling refers to the practice of selling a complete solution to a problem, rather than just a product or service. IBM's relationship with Six Flags likely involves providing a comprehensive solution, which is characteristic of systems selling.

The Text Makes Reference to the Relationship Between IBM and Six