Corning produces Gorilla Glass screens that are used in the production of laptops, tablets, and smartphones. Corning promotes its product to final consumers to increase business demand for digital devices made with the
Specialized, toughened glass. This illustrates .
A) the decision process
B) types of decisions
C) market structure
D) nature of the buying unit
E) derived demand

Question

Quizplus · Accepted Answer

Derived demand refers to the demand for a product that is driven by the demand for another product. In this case, Corning's promotion of Gorilla Glass to consumers is intended to increase the demand for digital devices that use their glass, thus illustrating derived demand.

Corning Produces Gorilla Glass Screens That Are Used in the Production