Which of the following statements about buying centers is true?
A) The CEO of an organization is always the decision maker in a buying center.
B) An individual's role in a buying center does not change with time.
C) All buying centers involve formal participants.
D) Roles in the buying center are specified in the organizational chart of a firm.
E) The buying center is not a fixed and formally identified unit within a buying organization.

Question

Quizplus · Accepted Answer

The buying center is a dynamic and informal group of individuals within an organization who are involved in the purchasing decision process. It is not a fixed or formally identified unit, and roles can change depending on the purchase situation.

Which of the Following Statements About Buying Centers Is True