The marketing manager of Appeal Inc. has noticed a sharp decrease in sales over the last two months. The manager decides to conduct marketing research to identify potential causes for the drop in sales. Which of the following should the manager do first?
A) define the problem and objectives
B) conduct exploratory and descriptive research
C) determine a research approach
D) develop a research plan
E) select a research agency to collect data

Question

Quizplus · Accepted Answer

The first step in any research process is to clearly define the problem and set objectives. This ensures that the research is focused and relevant.

The Marketing Manager of Appeal Inc