Ethnographic research is _.
A) conducted in settings where people live and work
B) an approach that provides only secondary data
C) used by marketers seeking quantitative data
D) most feasible when customers live in distant locations
E) a standard analysis of publicly available information

Question

Quizplus · Accepted Answer

Ethnographic research involves observing and studying people in their natural environments, where they live and work, to understand their behaviors and cultures.

Ethnographic Research Is _