In most marketing research projects, what type of research is conducted first?
A) corrective
B) remedial
C) descriptive
D) exploratory
E) causal

Name: In most marketing research projects, what type of research is conducted first? A) corrective B) remedial C) descriptive D) exploratory E) causal
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Exploratory research is typically conducted first to gain insights and understanding of the problem or situation, helping to define the problem more precisely and suggest hypotheses.

In Most Marketing Research Projects, What Type of Research Is