Vernon Inc. would like to set the best price for a new product. The firm conducts an experimental study by selling the new product at two different prices in two different locations keeping other factors constant to see if a lower price results in better sales. This is most likely an example of research.
A) exploratory
B) ethnographic
C) causal
D) descriptive
E) focus group

Question

Quizplus · Accepted Answer

This is an example of causal research, which aims to determine the cause-and-effect relationship between variables, in this case, the effect of price on sales.