Causal research is used to _.
A) collect information on the demographics of customers
B) collect information on the attitudes of consumers
C) gather preliminary data to define problems and their underlying causes
D) generate hypotheses about the causes of a marketing problem
E) test hypotheses about cause-and-effect relationships

Question

Quizplus · Accepted Answer

Causal research is specifically designed to test hypotheses about cause-and-effect relationships, determining whether a change in one variable causes a change in another.

Causal Research Is Used to _