Annie Carson, the owner of Annie's Dairy Bar, is considering opening a second location. She evaluates several potential sites by assessing traffic patterns, neighborhood conditions, and the locations of competitors. Annie is engaging in _ .
A) Internet-based surveys
B) observational research
C) focus groups
D) personal interviews
E) experimental research

Question

Quizplus · Accepted Answer

Annie is engaging in observational research as she is assessing traffic patterns, neighborhood conditions, and competitor locations by observing these factors directly.

Annie Carson, the Owner of Annie's Dairy Bar, Is Considering