A market researcher wants to find the cause-and-effect relationship between using organic ingredients in food and the subsequent consumption by customers. He invites ten respondents to his research firm and asks them to taste two identical dishes. The dishes were prepared in a similar manner, but one has natural herbs for flavouring, and the other has artificial flavours. This is an example of .

Question

Quizplus · Accepted Answer

This is an example of experimental research because the researcher is manipulating one variable (type of flavouring) to observe the effect on another variable (customer consumption).

A Market Researcher Wants to Find the Cause-And-Effect Relationship Between