Which of the following is true about customer relationship management (CRM)?
A) It eliminates the need for primary research.
B) It relies on the use of exploratory and causal research.
C) It minimizes the need for costly marketing analytics.
D) It excludes data on existing customers to focus on potential customers.
E) It consists of sophisticated software and analytical tools.

Question

Quizplus · Accepted Answer

CRM consists of sophisticated software and analytical tools designed to manage and analyze customer interactions and data throughout the customer lifecycle.

Which of the Following Is True About Customer Relationship Management