At PepsiCo, marketing research departments have evolved from providing data to _ .
A) providing big data
B) developing algorithms to interpret the data
C) writing customized CRM software to suit the company's needs
D) forming customer insights teams
E) blogging with customers to understand current conditions

Question

Quizplus · Accepted Answer

Marketing research departments at PepsiCo have evolved to form customer insights teams, which focus on understanding and interpreting customer needs and behaviors to drive strategic decisions.

At PepsiCo, Marketing Research Departments Have Evolved from Providing Data