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Vincent Cosmetics Decides to Launch a Cream with a Claim

Question 95

Essay

Vincent Cosmetics decides to launch a cream with a claim that it makes skin "nine times smoother." The claim is based on a study of 30 respondents who used products of other brands as well. However, a second study on a larger sample reveals only a mild correlation between the use of the cream and smoother skin. Describe the
most ethical approach that Vincent Cosmetics should follow? Explain your reasoning behind this decision.

Correct Answer:

verifed

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The company should be forthright and imm...

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