A not-for-profit firm uses a small convenience sample to gather data on customer reactions. It invites a small group of customers for lunch and asks them to share what they think about the products they have purchased from the firm. This is an example of _.
A) experimental research
B) informal surveys
C) formal surveys
D) neuromarketing
E) direct marketing

Question

Quizplus · Accepted Answer

This is an example of informal surveys because the firm is using a small, non-random sample to gather qualitative feedback from customers in a casual setting.

A Not-For-Profit Firm Uses a Small Convenience Sample to Gather