P&G "Tide Loads of Hope" program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas. This is an example of marketing.
A) social
B) charitable
C) ethical
D) environmental
E) cause-related

Question

Quizplus · Accepted Answer

The "Tide Loads of Hope" program is an example of cause-related marketing, where a company supports a social cause to enhance its brand image and connect with consumers on a deeper level.

P&G "Tide Loads of Hope" Program Provides Mobile Laundromats and Loads