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Before Being Acquired by Restaurant Brands International in 2014, Tim

Question 25

Multiple Choice

Before being acquired by Restaurant Brands International in 2014, Tim Horton's focused on different approaches to company growth. In the Product/Market Expansion Grid Tim Horton's successfully applied three
Of the four approaches. The fourth approach, , was avoided.


A) market penetration
B) product development
C) product adaptation
D) market development
E) diversification

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