Both product development strategies and diversification strategies involve .
A) selling in a company's current market
B) developing a new product
C) selling in new as well as existing markets
D) leaving the current market
E) selling a company's current products

Question

Quizplus · Accepted Answer

Both strategies involve developing a new product, as product development focuses on creating new products for existing markets, while diversification involves creating new products for new markets.

Both Product Development Strategies and Diversification Strategies Involve