Under Armour's recent expansion into the digital personal health and fitness tracking market through acquisitions of three fitness app companies is a strategy.
A) diversification
B) downsizing
C) market development
D) product development
E) market penetration

Question

Quizplus · Accepted Answer

Under Armour's acquisition of fitness app companies represents diversification, as it involves entering a new market segment (digital health and fitness tracking) that is different from its traditional athletic apparel and footwear business.

Under Armour's Recent Expansion into the Digital Personal Health and Fitness