Ferrari sells only 2,200 of its very high-performance cars in North America each year at very high prices. The company is appealing to a specific _.
A) business portfolio
B) market position
C) market segment
D) value delivery network
E) value chain

Question

Quizplus · Accepted Answer

Ferrari targets a specific market segment by focusing on high-performance cars for a niche group of affluent customers in North America.

Ferrari Sells Only 2,200 of Its Very High-Performance Cars in North