The four Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint. The more recent four As framework complements the traditional model and includes .
A) acceptability, affordability, accessibility, and awareness
B) adaptability, affordability, availability, and awareness
C) acceptability, affordability, accessibility, and aptitude
D) adaptability, affordability, accessibility, and awareness
E) adaptability, affordability, availability, and aptitude

Question

Quizplus · Accepted Answer

The four As framework includes acceptability, affordability, accessibility, and awareness, which are designed to address the buyer's perspective and emphasize services and customer needs.

The Four Ps Model Has Been Challenged Because It Omits