Managing the marketing function begins with a complete analysis of the company's situation. A thorough guides decision making.
A) situation analysis
B) industry overview
C) portfolio analysis
D) SWOT analysis
E) internal assessment

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The Answer of Managing the marketing function begins with a complete analysis of the company's situation. A thorough guides decision making.
A) situation analysis
B) industry overview
C) portfolio analysis
D) SWOT analysis
E) internal assessment

Managing the Marketing Function Begins with a Complete Analysis of the Company's