At John Deere, thousands of people both inside and outside the organization make decisions about target segments, branding, product development, pricing, promotion, and distribution. They talk with engineering about product design, advertising agencies about ad campaigns, and large retailers like Lowe's about quality offerings. This is an example of .
A) marketing implementation
B) marketing strategy
C) marketing control
D) marketing standards
E) marketing planning

Question

Quizplus · Accepted Answer

Marketing implementation involves executing the marketing strategy by coordinating and managing the marketing resources and activities, as seen in the interactions and decisions described.

At John Deere, Thousands of People Both Inside and Outside