When considering managing marketing strategies and the marketing mix, the core of this approach is all about creating customer value and profitable customer relationships. Which series of factors are immediately next to the customer (from middle of circle to the outside)?
A) Marketing: analysis, planning, implementation, control
B) Market Penetration, Diversification, Market Growth, Product Growth
C) Segmentation, Targeting, Differentiation, Positioning
D) Suppliers, Marketing intermediaries, Competitors, Publics
E) Place, Promotion, Price, Product

Question

Quizplus · Accepted Answer

Segmentation, Targeting, Differentiation, and Positioning are the steps in creating a customer-driven marketing strategy, which are directly focused on the customer.

When Considering Managing Marketing Strategies and the Marketing Mix, the Core