Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to , one of the five sustainable marketing principles.

Question

Quizplus · Accepted Answer

Customer value marketing focuses on creating long-term consumer engagement and loyalty by continually enhancing the value and benefits provided to consumers, aligning with the concept of enlightened marketing.

Enlightened Marketing Calls for Building Long-Run Consumer Engagement, Loyalty, and Relationships